Phil Cook

L to R: Boomer (Indiana Pacers mascot), Steve Simon (Pacers Sports & Entertainment co-owner), Indianapolis Mayor Joe Hogsett, Herb Simon (Pacers Sports & Entertainment owner), Adam Silver (NBA Commissioner), Rick Fuson (PS&E COO/President), Tamika Catchings (Indiana Fever legend and former general manager, on Indiana’s NBA All-Star committee. Photo credits: Tony East, The Next

How WNBA is leveraging NBA All Star Weekend like never before

By Aya Abdeen / February 15, 2024

WNBA CMO Phil Cook shares how the weekend plan came together