June 16, 2023
Courtney Williams, Moolah Kicks honor USF with new exclusive sneaker
By James Kay
'A shoe made for women by women'
When Courtney Williams was coming out of high school, she didn’t know if she would be able to showcase her talent at the college level. There wasn’t a flock of Division-I teams sending her scholarship offers and the prospect of enlisting in the military, at times, seemed more probable than exploring a future in basketball.
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Luckily for women’s hoops, Southern Florida saw the potential of what Williams brought to the table and offered her a full scholarship. 2,304 points and a path to the WNBA later, Williams’ connection to USF has only grown deeper. It has now led to the WNBA all-star and the shoe brand Moolah Kicks collaborating on an exclusive, all-verdant shoe commemorating her time with the Bulls.
“Anything that I do now, I try to show love to the people who got me in this position,” Williams told The Next. “I would not be here if it wasn’t for University of South Florida so it’s just dope, man.”
Williams had a clear vision of what she wanted when designing the shoe with Moolah Kicks. She didn’t want a cosmetically overwhelming look which made formulating the exterior of the shoe “easy” when the two sides started off the process.
“I just wanted something like when you see it, that is what it is,” Williams said. “I wanted something that’s bold. You’re going to notice when I’m playing like, ‘Oh that’s the girl with the green shoes or the bright blue shoes.’ That’s what I have been into since I was little: having bold statement shoes.”
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It’s hard to find a more perfect pairing than Williams and Moolah Kicks. Williams’ authenticity has connected with the women’s basketball world the same way the shoe brand has since it launched in 2020. Moolah Kicks has earned the trust of its consumers by iterating a basic message: instead of waiting for legacy brands to invest in women’s basketball, Moolah Kicks wants to provide women hoopers shoes built by and for them.
It’s a message that Williams, the highest-profile athlete Moolah Kicks has partnered with, attached herself to when talking with the company’s CEO, Natalie White.
“This is a shoe made for women by women,” Williams said, “just talking with Nat and giving me all the information about what she is doing, it was just dope, man. I was locked in. It’s dope what she is doing and I’m glad I got to be a part of it.”
Williams, who now plays for the Chicago Sky, will showcase her fresh kicks throughout the rest of the 2023 season. She is averaging 7.6 points, 6.5 rebounds and a career-high 5.5 assists per game and is fourth in the league in assists points created.
