May 21, 2021
Just in: WNBA partnering with PointsBet
By Zack Ward
Commissioner Cathy Engelbert hopes for global sportsbook operator to help league expand in betting space
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The WNBA announced Friday that it is partnering with PointsBet, a global sports book operator, and has made PointsBet an authorized gaming operator of the league.
“Innovating at the WNBA and enhancing the fan experience starts with recognizing how our fans want to interact with the players, teams, and the league, and PointsBet will enhance a second screen experience that digitally-engaged fans are looking for,” said WNBA commissioner Cathy Engelbert. “We’re excited to partner with PointsBet to continue expanding in the sports betting space and look forward to the innovative ideas they will bring to our game.”
Johnny Aitken, CEO of PointsBet USA, offered the following:
“We are thrilled to align with the WNBA and bring the world-class PointsBet experience to one of the most digitally-engaged fan bases on earth. The WNBA has done a phenomenal job with growing fan engagement, and PointsBet is excited to be a piece of that puzzle moving forward. In owning and operating our technology from end to end, PointsBet can innovate our product and personalize our offerings according to fan interest and needs – WNBA supporters will appreciate this competitive advantage, as well as our app’s market-leading speed and ease of use.”
The WNBA will now be included on PointsBet’s betting platforms and PointsBet will in turn be sponsored by the league and increase its exposure.
PointsBet was already a partner of the NBA. This is its first partnership with a professional women’s sports league.
